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Videos

Kick off

ESOMAR leadership sets the tone for the final day of the conference

Catalogue: Latin America 2024
Author: Ray Poynter
Company: ESOMAR
April 24, 2024
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Citation

Poynter, R. (2024a, April 24). Kick off . ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/kick-off-


Videos
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Citation

Poynter, R. (2024a, April 24). AI Taskforce. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/ai-taskforce

AI tools demo day - Feb 2024

What's it about?In the fast-moving world of Artificial Intelligence, keeping up with what is available in the market can be harrowing. ESOMAR has developed a short-fire overview of the available commercial tools to help you understand what may be the...

Catalogue:
Author:
February 9, 2024
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Citation

(2024a, February 09). AI tools demo day - Feb 2024. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/ai-tools-demo-day---feb-2024


Videos
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Citation

Poynter, R. (2023a, November 28). The Future - Art and Science in Combination. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/the-future---art-and-science-in-combination


Research papers

Can Synthetic AI Avatars Help Increase Survey Engagement and Deliver Better Data Quality in Asia?

Symrise partnered with MMR to understand whether emerging technology can drive consumer engagement and deliver crucial additional insights without significant additional investment amid a growing participation crisis in traditional online surveys....

Catalogue: Asia Pacific 2023 - Innovation
Authors: Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty
November 22, 2023
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Citation

Kuzmina, Sismey, Imandar, Do and Delahunty (2023a, November 22). Can Synthetic AI Avatars Help Increase Survey Engagement and Deliver Better Data Quality in Asia? . ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/can-synthetic-ai-avatars-help-increase-survey-engagement-and-deliver-better-data-quality-in-asia-


Webinars

A Scenario Analysis of the Impact of AI on Research and Insights

What's it about?Ray Poynter, President of ESOMAR and leader of its AI Taskforce shares a futurist?s perspective of how AI will impact the research and insights ecosystem over the next four to five years. What's in it for me?Ray will draw on the...

Catalogue: Webinars 2023
Author: Ray Poynter
Company: ESOMAR
November 22, 2023
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Citation

Poynter, R. (2023a, November 22). A Scenario Analysis of the Impact of AI on Research and Insights. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/a-scenario-analysis-of-the-impact-of-ai-on-research-and-insights


Videos

ESOMAR Congress 2023 - Opening

ESOMAR Congress 2023 - Opening Ceremony

Catalogue: Congress 2023
Authors: Joaquim Bretcha, Ray Poynter, Wiepke van de Wal, Kjell Massen
Company: ESOMAR
October 5, 2023
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Citation

Bretcha, Poynter, van de Wal and Massen (2023a, October 05). ESOMAR Congress 2023 - Opening . ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/esomar-congress-2023---opening-


Videos
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Citation

Poynter and Bretcha (2023a, May 26). ESOMAR Town Hall Meeting May 2023. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/esomar-town-hall-meeting-may-2023


Research papers

Do Androids Dream of Electric Research?

Artificial intelligence (AI) has been described as 'the most profound change in human history' (Russell,2021). In this paper, the chairs of ESOMAR's Legal Affairs and Professional Standards Committees don'tpull their punches in stating how they think...

Catalogue: Congress 2022: 75th Anniversary
Authors: Judith Passingham, Mike Cooke
Company: ESOMAR
September 23, 2022
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Citation

Passingham and Cooke (2022a, September 23). Do Androids Dream of Electric Research?. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/do-androids-dream-of-electric-research-